After a lifetime of being tortured with toilet splash, we started to brainstorm ideas for solving this issue for ourselves. After five years of development and testing different products, we figured out what works and wanted to share it with the world. Once we solved splash, we questioned, why would we stop there? We adjusted our ingredients to have citric acid and baking soda,two of the strongest natural cleaners be our main active ingredients. This is in no way a replacement for cleaning your toilet, but it keeps it far fresher between cleanings. We found that the foam we developed was already greatly capturing scent, but we amplified this effect by adding natural essential oil. Give it a shot, we think you'll love it.